Volkswagen Arena, Wolfsburg, Germany

The Project

The box and business area of the Volkswagen Arena in Wolfsburg have been upgraded with new advertising channel – smart mirrors. VfL Wolfsburg is now showing its fans advertising while washing their hands.

A total of 13 mirrors with 34 display surfaces, which underline the modern character of the arena, have been installed by Mirrads, German Tech-Start-up. The product of choice was Pilkington Mirropane™ Chrome Spy.

The VfL Wolfsburg football club uses the smart mirrors as advertising and information areas, which can also be rented by sponsors and partners. The mirrors are used as innovative advertising space both at Bundesliga home games and during countless company events, conferences and evening events.

Photography: ©

  Project ReferenceGL_PR0093
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Project Details
Surface Area
100 m²
In den Allerwiesen 1, 38446 Wolfsburg, Germany
Opening Date
Aug 2018
Building Type
  • Sports Facility
About the Architect/Installer
Benefit Led Categories
  • Special Applications